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Week 2 - Business Case Project Part 1

Week 2 - Business Case Project Part 1

Q You will review the Lakewood IT case Download Lakewood IT caseand the Interview Results document Download Interview Results documentfor this part of your Business Case Analysis and provide, as the minimum, the following: • A title page • An introduction • A problem statement o A single sentence containing a clearly defined problem statement • A section containing a SWOT analysis o You must use the SWOT template Download SWOT template; however, the template may be adjusted (i.e., cell height & width) as needed o A summary of the SWOT analysis The paper must not exceed 5 pages of content (the title page, abstract [if required], reference pages, figures/tables, and appendices are not content pages). In addition, the paper must use: • Times New Roman, 12 pt font/typeset • Double spaced lines • The APA Manual, 7th edition's title page, header, margins, figure, table, and heading formatting • The APA Manual, 7th edition's writing mechanic guidelines Rubric IST 7020 Project Part 1 Rubric IST 7020 Project Part 1 Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeApplicability 14.29 to >13.57 pts Excellent The content and information sources all relate to the assignment and course content with excellent integration of course material and sourced material. 13.57 to >12.57 pts Good The content and information sources mostly relate to the assignment and course content with good integration of course material and sourced material. 12.57 to >12.29 pts Satisfactory The content and information sources generally relate to the assignment and course content with adequate integration of course material and sourced material. 12.29 to >11.0 pts Needs Improvement The content and/or information sources marginally relate to the assignment and/or course content. 11 to >0 pts Unsatisfactory The content and/or information sources do not relate to the assignment and/or course content. 14.29 pts This criterion is linked to a Learning OutcomeProblem Statement 14.29 to >13.57 pts Excellent The problem/issue is very clearly and concisely identified within a single sentence/statement. 13.57 to >12.57 pts Good The problem/issue is clearly identified; however, the statement lacks conciseness (e.g., run-on sentence, more than one sentence). 12.57 to >12.29 pts Satisfactory The problem/issue is adequately identified, but lacks conciseness (e.g., run-on sentence, more than one sentence) and additional clarity is needed. 12.29 to >11.0 pts Needs Improvement The problem/issue is minimally identifiable or discernable lacking a single, concise statement and additional clarity is needed. 11 to >0 pts Unsatisfactory The problem/issue is not identifiable or discernible. 14.29 pts This criterion is linked to a Learning OutcomeSWOT 14.29 to >13.57 pts Excellent Appropriately identified and categorized all strengths, weaknesses, opportunities, and threats 13.57 to >12.57 pts Good Appropriately identified and correctly categorized nearly all strengths, weaknesses, opportunities, and threats 12.57 to >12.29 pts Satisfactory Appropriately identified and somewhat correctly categorized many of the strengths, weaknesses, opportunities, and threats 12.29 to >11.0 pts Needs Improvement Identified a few and incorrectly categorized the strengths, weaknesses, opportunities, and threats 11 to >0 pts Unsatisfactory Did not identify and/or correctly categorize any of the strengths, weaknesses, opportunities, and threats 14.29 pts This criterion is linked to a Learning OutcomeOrganization 14.29 to >13.57 pts Excellent The assignment's content has excellent organization with appropriately used section and/or subsection headings clearly organizing the content into logical sections and/or subsections 13.57 to >12.57 pts Good The assignment's content has good organization with several appropriate section and/or subsection headings adequately organizing the content into logical sections and/or subsections 12.57 to >12.29 pts Satisfactory The assignment's content is adequately organized using a few somewhat appropriate section headings helping to organize the content 12.29 to >11.0 pts Needs Improvement The assignment's content contains little organizational structure or seems to be randomly present the content 11 to >0 pts Unsatisfactory The assignment's content lacks a discernible organizational structure. 14.29 pts This criterion is linked to a Learning OutcomeSentences & Paragraphs 14.29 to >13.57 pts Excellent All of the sentences and paragraphs are clear and well-constructed and all of the paragraphs include a main idea in a topic sentence with details arranged in a logical progression reflecting thoughtful insight, contain related details, and excellent transitions between paragraphs. 13.57 to >12.57 pts Good A majority of the sentences and paragraphs are clear and well-constructed and a majority of the paragraphs include a main idea in a topic sentence with details arranged in a logical progression, contain related details, and good transitions between paragraphs. 12.57 to >12.29 pts Satisfactory Many of sentences and paragraphs are clear and well-constructed and many of the paragraphs include a main idea, discernible pattern of organization, contain related details, and appropriate transitions between paragraphs. 12.29 to >11.0 pts Needs Improvement Some of the sentences and paragraphs are somewhat clear and well-constructed, but many of the paragraphs are missing a main idea and/or they lack a discernible pattern of organization, contain unrelated details, and limited transitions between paragraphs. 11 to >0 pts Unsatisfactory A majority of the sentences and paragraphs are not clear or well-constructed and often lack clarity and/or most of the paragraphs are missing a main idea and/or they lack a discernible pattern of organization, contain unrelated details, and no transitions between paragraphs. 14.29 pts This criterion is linked to a Learning OutcomeSpelling, Grammar, Punctuation 14.29 to >13.57 pts Excellent No spelling, punctuation, and/or grammatical errors are readily apparent 13.57 to >12.57 pts Good Paper contains 1 or 2 spelling, punctuation, and/or grammatical errors 12.57 to >12.29 pts Satisfactory Paper contains 3 or 4 spelling, punctuation, and/or grammatical errors 12.29 to >11.0 pts Needs Improvement Paper contains 5 or 6 spelling, punctuation, and/or grammatical errors 11 to >0 pts Unsatisfactory Paper contains more than 6 spelling, punctuation, and/or grammatical errors 14.29 pts This criterion is linked to a Learning OutcomeAPA Style/Formatting 14.26 to >13.57 pts Excellent No APA errors are readily apparent 13.57 to >12.57 pts Good Paper contains 1 or 2 APA errors 12.57 to >12.29 pts Satisfactory Paper contains 3 or 4 APA errors 12.29 to >11.0 pts Needs Improvement Paper contains 5 or 6 APA errors 11 to >0 pts Unsatisfactory Paper contains more than 6 APA errors 14.26 pts Total Points: 100

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A business idea or an expansion prospect at Lakewood IT is a strategic direction toward expanding its service and product range. The company will have three customer-facing segments: IT hardware components, replacement part sales, and repair and installation services. Notably, this will improve the company’s value addition and after-sales services, essential to modern business competitiveness; the strategy improves brand identity, equity, and consumer buying intention (Masoudinezhad, 2018). Nevertheless, this idea must be evaluated to determine its feasibility and management approach.